Branding & Content Creation for Musicians
Stuck in the Hamster Wheel of Content Creation?
You probably became a musician to make music, not to spend hours trying to figure out what to post next.
But in today’s world, sharing your work online is part of building your career… and it can be hard to know if you’re doing it right.
Maybe you’ve spent time creating posts that don’t get much traction, or you’ve taken breaks because it starts to feel like too much.
I’ve been there too, wondering what actually works and how to make it all feel more intentional.
The good news is, you don’t need to start over. With the right approach, you can create content that feels authentic, connects with your audience, and actually helps your music grow.
It's time to stop spinning your wheels and start making real progress!
What's Inside?
Let me show you everything I do to market, brand, distribute, and protect my music in today’s digital world so you can confidently do the same for yours.
-
Learn how to build and engage with your audience through social media and other online platforms in a way that feels authentic to you.
-
Discover how to find your niche and form your brand identity, and create content that naturally attracts your ideal fans.
-
Get my best-performing social media strategies, community management tips, and behind-the-scenes systems that keep content creation simple and consistent.
You’ll learn how to grow your audience through real relationships and organic (unpaid) traffic without needing to spend a cent on ads. Every lesson is built to help you turn creativity into consistency, so you can stay inspired and actually see results from the time you put in.
This course is designed for musicians who already create professional-sounding music and are ready to level up their marketing and content strategy whether you’re just getting started or refining what’s already working.
50+ Video Lessons
Over 6 hours of organized training videos teaching you how to grow your audience and distribute your music
Musician's Guide to Copyright
Learn how to release and monetize cover songs, how to publish your music and collect your royalties.
Bonus: Video Production for Musicians
Learn what gear you need and how to use it to start recording professional music videos and vlogs.
Bonus: Album Launch Planner
A day by day planner to help you plan and organize your album release so you can maximize the return on the launch.
Curriculum Includes:
Music Promotion
1. Intro To Building Your Audience
2. If I Had Known Then What I Know Now
3. Finding Your Niche
4. Forming Your Brand Identity
5. Why You Don't Need a Massive Following
6. Choosing Your Main Social Media Platforms
7. Overview of Social Media Content Strategies
8. The Importance of Releasing Consistent Content
9. Song Selection for Building Your Audience
10. Song Selection: Market Research for Cover Songs
11. The Importance of Relating to Your Audience
12. Collaboration
13. Social Media and Your Mental Health
14. Do You Need a Publicist?
15. The Importance of an Email List
16. Why You Should Have a Personal Website
17. Social Media Algorithms
18. Using Algorithms to Your Advantage on Instagram and Facebook
19. Using Algorithms to Your Advantage on YouTube
20. Posting on Other Social Media Sites
21. Music Only Posts
22. Personal Posts.
23. Triple Combo Posts (Music +Â Product + Personal)
24. Engagement Posts
25. YouTube Release Strategies
26. Live Streaming on Twitch
27. Community Management Tips
28. How To Deal With Negativity
29. Attitude is Everything
Copyright, Music Publishing & Royalties 101
30. Copyright Overview
31. Registering Your Original Music For Copyright
32. Releasing Cover Songs (Mechanical Licenses)
33. Monetizing Cover Songs on YouTube (Sync Licensing)
34. Releasing Cover Song Music
35. Understanding Music Publishing
36. Registering with and Collecting Royalties Through Performance Rights Organizations (PROs)
37. Collecting Royalties Through SoundExchange
Distributing Your Music
38. What's Better Singles or Albums?
39. How To Upload Your Music on iTunes, Spotify & More
40. Cover Song Music Video Walkthrough
41. What Factors to Consider When Choosing a Digital Distribution Company
42. Comparing Digital Distribution Companies
43. Tunecore Pros and Cons
44. CD Baby Pros and Cons
45. Soundrop Pros and Cons
46. Distrokid Pros and Cons
47. Distribution on Bandcamp and Your Own Website
48. How to Get on The Most Important Spotify Playlist
49. Releasing a New Single on Spotify Every Month for a Year
50. 3 Simple Strategies for Spotify Growth
51. Running a Crowdfunding Campaign
52. 5 Quick Tips for Running a Crowdfunding Campaign
53. Running a Patreon "Get Your Name in My Album" Campaign
54. Patreon Campaign: Set up
55. Patreon Campaign: Posting Strategy
56. Patreon Campaign: Fulfilling Your Rewards
57. Patreon Campaign: What Went Well & What Could Be Improved
58. Tips for Running a Pre-Order Campaign
59. My 17 Steps for Releasing an Album
Music Promotion & Distribution
Includes:
30 DAY REFUND POLICY
If our course isn't the right fit for you, no problem! We offer a full refund policy within 30 days of your purchase.
